The 4th Offence: Bait Advertising (Scenario 1 Offence Explanation)
Offence Explanation
The advertisement of Computer Store XX claimed that the laptop will be sold at the discounted price of HK$2,000 during the 5-day Computer Festival. However, it did not state clearly the quantities in which, or the period for which, the laptop is offered for supply at that discounted price, and Computer store XX sold out the laptop in the first morning of the Computer Festival (only 10 available). It fails to offer the laptop for supply at that price, for a period that is, and in quantities that are reasonable. The company may have committed the offence of bait advertising under the Ordinance. However, the trader would have committed no offence if it had stated clearly the period or the quantity in which the advertised products are available, and it offers those products for supply accordingly.
Reminder to Consumer
Wise Tips
Consumers should read the content of advertisements in detail and pay attention to the quantities, period, additional charge and restrictive clauses relating to the goods offered by traders.
Consumers can enquire the traders about availability of the goods or services before going to the shops.
Access to Redress
To lodge a complaint, as the case may be, with the following organizations:
If you suffer loss because of conduct of another person that is directed to you and constituted the above-mentioned offence, you may commence civil action for damages: